PoliticIt Talk Podcast - Targeting for Message and Online Fundraising

Targeting for message is a common technique politicians use. In this podcast, we talk about the elements of political targeting based on message and how it can benefit campaigns. We also talk about techniques used for online fundraising. Thanks for listening.

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Listen to other PoliticIt Talk podcasts, here. PoliticIt provides It Scores on political races. An It Score measures a politician's digital influence. It Scores have correctly predicted more than 700 election outcomes in 2012 with 87% accuracy indicating that digital influence seems to correlate with election results. PoliticIt will release Politicit Candidate Beta in early 2013. PoliticIt Candidate will enable politicians to access their daily It Score and monitor their digital influence. Contact us at Sterling@PoliticIt.com to become a beta tester of PoliticIt Candidate.